About

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  • Founder & Principal

    Hannah Greening has founded several ventures focused on people-centered development.

    She leads Fancy Real Estate, a commercial brokerage rooted in relationships, analysis, and long-term value. Her work spans pre-development strategy, municipal alignment, tenant readiness, and narrative design- helping public and private partners bring meaningful projects to life.

    She also runs a small hobby farm, where she pays attention to how natural systems work and applies that to how cities grow. She writes on Substack at hannahgreening.substack.com.

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  • Consultant

    Danielle brings more than 20 years of experience in communication, partnership development, and community strategy to her work at Rhize. A former Corridor Manager with the City of Grand Rapids, she has a deep understanding of how design thinking and local policy intersect with the real needs of neighborhoods and small businesses.

    She's a natural connector who thrives on building relationships, bridging sectors, and sparking ideas that drive inclusive growth. Outside of work, Danielle lends her time to the Women's Resource Center and loves live music, hosting friends, and the occasional crime drama binge.

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  • Consultant

    Born and raised in Muskegon, Zoë brings a grounded, local perspective to every project she supports. With deep roots in West Michigan, she understands the nuances of place, not just geographically but culturally and economically as well. Her work at Rhize supports urban strategy and district development through research, analysis, and strong relationship-building.

    Zoë is known for her clear communication, thoughtful presence, and proactive approach to solving problems. Those qualities make her a steady and trusted partner on complex projects. Outside of work, she's often exploring new spots around town, participating in local car culture events, and spending time with friends who share her love of community, style, and good conversation.

  • Consultant

    Matthew combines a background in anthropology with firsthand experience in commercial district leadership and small business ownership. As President of a downtown business association and owner of an independent art gallery, he brings a deep understanding of the cultural, organizational, and community dynamics that shape successful commercial corridors. His work focuses on strengthening collaboration, building local capacity, and supporting long-term district stewardship.

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