All about Rhize
Rhize embodies rooted strategy, creative vision, and deep connection to place. We exist to help people grow ideas, spaces, and systems that are thoughtful, equitable, and built to last.
There's something here
There's something here
We live and work in a place that’s changing fast. In the middle of that momentum, we see things others miss- underutilized land, community needs hiding in plain sight, missed connections between policy and possibility.
Rhize exists to help people recognize what’s already there, position it wisely, and shape what’s next with care and clarity.
Core Contributors
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Lead Strategist
Hannah Greening is an urban strategist and founder of multiple ventures focused on people-centered development. She leads Fancy Real Estate, a commercial brokerage rooted in relationships, analysis, and long-term value, and she directs the vision for Godfrey Hollow, a cultural district reclaiming industrial space as creative commons. Her work spans pre-development strategy, municipal alignment, tenant strategy, and narrative design- helping public and private partners bring meaningful projects to life.
She also runs a small hobby farm, where she draws insight from the natural world and applies it to the way cities function as living, breathing ecosystems that thrive when shaped with care, connection, and intentional evolution.
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Consultant
Danielle brings more than 20 years of experience in communication, partnership development, and community strategy to her work at Rhize. A former Corridor Manager with the City of Grand Rapids, she has a deep understanding of how design thinking and local policy intersect with the real needs of neighborhoods and small businesses.
She’s a natural connector who thrives on building relationships, bridging sectors, and sparking ideas that drive inclusive growth. Outside of work, Danielle lends her time to the Women’s Resource Center and loves live music, hosting friends, and the occasional crime drama binge.
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Consultant
Born and raised in Muskegon, Zoë brings a grounded, local perspective to every project she supports. With deep roots in West Michigan, she understands the nuances of place- not just geographically, but culturally and economicallyas well. Her work at Rhize supports urban strategy and district development through research, analysis, and strong relationship-building.
Zoë is known for her clear communication, thoughtful presence, and proactive approach to solving problems- qualities that make her a steady and trusted partner on complex projects. Outside of work, she’s often exploring new spots around town, participating in local car culture events, and spending time with friends who share her love of community, style, and good conversation.
Contact Us
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